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H&M – Oceala


When Hennes & Mauritz (H&M) approached Oceala for help with their waste management services, its problem was twofold. As a worldwide clothing retail company, H&M found that its distribution centres were producing a lot of paper, cardboard, plastic and residual waste from product packaging. However, each distribution centre generated varied amounts and types of waste, which meant that each site required a bespoke solution.

Over 18 years of partnership, Oceala has provided H&M with a full waste management programme for the collection and processing of waste from its distribution centres. In addition, Oceala has also installed an efficient waste recovery system that minimises the manual handling and labour costs at each of H&M’s sites.


Oceala initially carried out a waste audit that examined the challenges faced at each of H&M’s distribution centres. Working across three sites in Milton Keynes, Winsford and Rugby, waste management strategies have been implemented to reduce each type of waste produced by H&M.

The Milton Keynes site has undergone the biggest transformation, with Oceala installing seven balers and two compactor units to ensure that the different waste materials are treated correctly. Similar systems at the Winsford and Rugby sites have helped to improve both the recovery and management of waste across H&M’s distribution centres.


The changes at each site have helped H&M to plan the collection and processing of all cardboard, paper, plastic and residual waste created at its distribution sites. Even more difficult forms of waste, such as wood and general waste, are sent to be converted into Refuse Derived Fuel (RDF), while waste from the canteen is sent for Anaerobic Digestion.

This has ensured that the three sites are now sending none of the approximately 2,800 tonnes of waste that they produce to landfill. Meanwhile, the efficient waste recovery system introduced by Oceala has helped H&M to improve its market revenue prices while simultaneously reducing the company’s carbon footprint.