As we gear up to the Easter celebrations, our thoughts (naturally) turn to chocolate Easter eggs. However as much as we love the chocolate, at Casepak we also think about the packaging surrounding many of our Easter treats.
A recent report by Which? has revealed that a quarter of the weight of a typical Easter egg is cardboard and plastic packaging alone – with packaging for the worst offending egg totalling 36.4%. The study was conducted by weighing the chocolate content and packaging of 10 top selling branded eggs, followed by an assessment of how recyclable the product was.
The report revealed that Cadbury’s Twirl Large Easter Egg came out on top with just 18.8% of the product being packaging, making it the most environmentally friendly. The only element that could not be recycled was the plastic wrappers the individual Twirl bars came packaged in.
Packaging from a Thorntons Classic Large Egg accounted for 36.4% of the product’s weight, followed by Lindt Lindor Milk Chocolate Egg at 28.1%, and Mars Milk Chocolate Easter Egg at 25.5%.
Excessive packaging is a hot topic and this study is a reminder to both manufacturers and consumers that recycling should be at the forefront of people’s minds.
For consumers, it’s important to remember that most cardboard, plastic and foil can be recycled easily. A good tip is to remember the foil scrunch test – if a piece of foil can be scrunched up and stays that way, it can be recycled. If it starts to ‘de-scrunch’ it’s likely to be coated in plastic film which can’t be recycled.
Easter egg packaging has often hit the headlines in the past because of its inability to be easily recycled. However Which? reports that industry improvements have been made, and now almost all packaging from the eggs in the study is recyclable. This is a testament to manufacturers who are putting in the effort to produce more environmentally responsible packaging.
It is important that manufacturers and recycling firms, like us, continue working together to improve the recyclability of products and have the technology in place to be able to recycle materials easily. This report proves that it can be done, as the recyclability of packaging for the best selling eggs has improved on the whole in 2018, although packaging still represents a high proportion of an Easter egg’s total weight.
Let’s keep up the good work throughout the year. Have a very happy Easter, and don’t forget to recycle your packaging!